In only 87 days, Adele’s “Hello” is the fastest video to reach 1 billion views.
It shatters the previous record, held by PSY’s “Gangnam Style,” which took two additional months to reach 1 billion views (158 days).
Since our last post on the 1 billion club, there are now 17 videos that have reached 1 billion views, including: “Sugar” by Maroon 5, “Lean On” by Major Lazer, “Love The Way You Lie” by Eminem, “Party Rock” by LMFAO, “Counting Stars” by OneRepublic, and “Chandelier” by Sia. That’s seven additional videos in only three months.
A few years ago, only PSY’s “Gangnam Style” and Justin Bieber’s “Baby” had reached 1 billion views. And “Baby” took over four years to get there. Of the 17 videos that have reached 1 billion, four of these were released last year.
While 1 billion views is rare, it’s occurring at a faster rate. Since 2014, the number of days to reach 1 billion views has dropped dramatically. In 2013, the fastest track to 1 billion was Katy Perry’s “Roar” at 487 days. In 2014, it was Taylor Swift’s “Blank Space” at 238 days. In 2015, Adele managed to set the bar at 87 days.
Who’s next? Perhaps Shakira, Ed Sheeran, or Ellie Goulding?
Posted by The YouTube Culture & Trends Team
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